Philosophy

John Baker is the creator of The Asking Formula.

As a former senior executive and sales professional at companies including American Express and Ameriprise Financial – as well as a consultant for some of the country’s largest organizations – John witnessed the results of poor “asking” first hand and too often.

John knew there was a better way. Successful people know how to persuasively and courageously ask for what they want. To hear more about “The Asking Formula,” watch John describe his philosophy AND process in more detail: CLICK the video on the left to watch.

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Process

Asking is simple… but it’s not easy.

Practitioners of The Asking Formula follow a simple, repeatable, and effective process for structuring best-in-class persuasive communications and influencing skills. It instills a bias for action that gets things done. Improve results in your professional and personal life by learning and adhering to the six steps it takes to successfully get what you ask for.

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JOHN BAKER

John Baker is the creator of The Asking Formula and is known as America’s #1 Asking Expert™. He is the author of two award-winning books: “The Asking Formula – Ask For What You Want…And Get It” (now in its 4th printing) and “READY Thinking – Primed for Change”.

He is a former senior executive and sales professional at American Express and Ameriprise Financial where he has led thousands of individuals as Chief Operating Officer and Senior Vice President; John is also a consultant for some of the country’s largest organizations.

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PROGRAMS

John shares “The Asking Formula” through storytelling, anecdotes, and his proven methods. He is an internationally acclaimed speaker with a delivery style that is thoughtful, direct, engaging, and effective.

Companies, associations, business owners, and entrepreneurs from around the country have invited John to share “The Asking Formula” to improve communication, sales and leadership skills. Through Keynote Speeches, Half-day workshops, Full-day workshops, consultative and professional training, and the ASK U app – John will match the appropriate delivery to suit your goals and audience.

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POSTS

  • The Importance of a Simulated Practice (To Get What You Want)

    In this post, you'll see how I "mash up" lessons learned from Vince Lombardi and my high school basketball coach. Together, they form an idea we follow in Asking Formula workshops: Practicing and Simu

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  • Do Your Kids Know What They Want (And How to Influence Positive Outcomes)?

    A special "Back to School" edition of The Asking Lab. This is an exciting time of year as we prepare our children to go back to school. They have new backpacks full of school supplies, are dressed in

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STORE

The Asking Formula (book)

THE ASKING FORMULA

Ask For What You Want and Get it!
The Asking Formula Is One-Of-A-Kind. It Will Empower You To:

  • Immediately implement the most effective, straightforward and high-impact process for structuring best-in-class persuasive communications and allow you to achieve your objectives.
  • Instill into yourself a bias for action that gets things done.
  • Super-charge your communications effectiveness and influence.
  • Improve results in your professional and personal life.
$19.95
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