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John Baker and Dave Varner Combine Intellectual Property to Leverage “The Asking Formula” in The Millau Group Sales Process

Download: Media Release

Varner will leverage Baker’s award-winning book and program “The Asking Formula” in The Millau Group’s current sales process – performance focused, certified measurement, and guaranteed effectiveness.

SAINT PAUL, MN (June 9, 2016) – John Baker today announced a strategic partnership with Dave Varner to integrate Baker’s award-winning program, “The Asking Formula,” into The Millau Group’s innovative sales training process, workshops, and preeminent expertise.

Said Baker, “I believe The Millau Group stands apart in the training field for businesses seeking to improve and encourage sales, leadership, and communication successes. It is an ideal integration of our programs because the practical applications and merits in measurement parallel the holistic model of ‘The Asking Formula’.”

Added Varner, “Our organization is significantly changing the sales training industry and ‘The Asking Formula’ is a perfect fit; combined with our innovative process and program execution, it offers a simple, repeatable practice for anyone to understand what they want and ASK for it in a way that’s most likely to produce the desired outcome. It’s progressive, effective and easily measurable. The real-time, peer-to-peer feedback through the workshop structure – as well as the video & cloud technology features of the ASK U app – complement our independently certified measurements and guaranteed results.”

Details of the partnership and workshops / programs are determined with each prospective company to best suit the goals of specific training needs, the individual business, and team culture. ASK UTM is currently an enterprise-packaged solution, available on iPad®, iPhone® and AndroidTM devices.

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About John Baker

Baker is President and CEO of READY Thinking Worldwide: the leading provider of thought leadership and training programs, including The Asking Formula. He is the author of two award-winning books: READY Thinking – Primed for Change and The Asking Formula – Ask For What You Want…And Get It.

John’s background includes extensive experience in sales, leadership, and personal development. His past jobs included roles of COO and SVP at such leading firms as American Express and Ameriprise Financial. He currently serves the Secretary of Defense as an expert in the DoD’s Yellow Ribbon Reintegration Program. Thousands of individuals across the globe have participated in John’s training programs and have benefited from his message.

About Dave Varner

Mr. Varner is President & Founder of The Millau Group (established in 2013). He has more than 14 years of sales training consultant and leadership experience with SalesCycle as well as Miller Heiman (now MHI Global). Dave founded The Millau Group based on the idea that “conventional sales training does not produce sustainable, measurable results. It does not reduce variation in the execution of a sales organization.”

About The Asking Formula

The Asking Formula empowers people to immediately implement the most effective, straightforward and high-impact process for structuring best-in-class persuasive communications to achieve objectives.

See ASK U in the iTunes store and on Google Play.

About The Millau Group

TMG is evolving how organizations view sales training, evolving from a static approach that existed for more than 30 years. We work with our clients to implement an intuitive, easy to execute and managed sales process that produces guaranteed, measurable results and predictable growth in their businesses.

For further information:

John Baker

(612) 227-9126

http://theaskingformula.com/

LinkedIn – John Baker

Dave Varner

(952) 294-1019

http://www.millaugroup.com

LinkedIn – Dave Varner

John Baker and “The Asking Formula” to Begin Strategic Business Alliance with Leading Sales Consultant Gary Higgins

DOWNLOAD: John Baker and The Asking Formula Launch Strategic Partnership with Leading Sales Consultant Gary Higgins 2016 05 10

Higgins will leverage Baker’s intellectual property “The Asking Formula” in his current sales and service performance programs.

SAINT PAUL, MN (May 10, 2016) – John Baker today announced a strategic partnership with Gary Higgins to integrate Baker’s award-winning program, “The Asking Formula,” into Higgins’ current sales and service performance training platform. Higgins, who also leverages the strength of Miller Heiman (now MHI Global), offers a powerful package of sales processes and tools to drive sales performance and connect with customers. This partnership will further help organizations maximize the potential of their teams while delivering additional value to clients.

Said Baker, “I’m proud and excited for this partnership with Gary. He brings years of leadership and experience together with a terrific array of tools and programs that make organizations excited about training their people. With the addition of ‘The Asking Formula,’ Gary’s sure to help sales teams ask for – and get – what they want.”

Added Higgins, “John’s program is an immediate skill building aid for those who need to be more concise, focused, and diplomatically aggressive in asking for what they need… from any audience: prospects, clients or internal partners.”

Additionally, Higgins will leverage ASK UTM, an ongoing training application of “The Asking Formula.” Users learn ongoing lessons from John Baker through interactive, video-based content, and cloud-sharing technology on mobile devices. Especially useful for skill practice, peer-to-peer sharing, and performance validation, it puts “The Asking Formula” into the palm of the user’s hand.

“I’m especially excited to share ASK UTM in my sales and account management process training. Many clients are geographically dispersed, making it difficult to provide ongoing reinforcement and coaching. ASK U connects teams in a highly efficient fashion, to collect feedback, connect with their peers, and practice their ‘asks’ wherever they’re located and whenever they want.” stated Higgins.

ASK UTM is currently an enterprise-packaged solution, available on iPad®, iPhone® and AndroidTM devices.

About John Baker

Baker is the President and CEO of READY Thinking Worldwide: leading provider of thought leadership and training programs, including The Asking Formula. He is the author of two award-winning books: READY Thinking – Primed for Change and The Asking Formula – Ask For What You Want…And Get It.

John’s background includes extensive experience in sales, leadership, and personal development. His past jobs included roles of COO and SVP at such leading firms as American Express and Ameriprise Financial. He currently serves the Secretary of Defense as an expert in the DoD’s Yellow Ribbon Reintegration Program. Thousands of individuals across the globe have participated in John’s training programs and have benefited from his message.

About Gary Higgins

Gary Higgins is the Owner & Founder of Higgins Sales Associates, Inc. Higgins has facilitated programs in Strategic Selling®, Conceptual Selling® and Large Account Management Process℠ (LAMP®) to hundreds of teams in multiple organizations throughout the US and Europe. His previous work includes Director of Sales Training & Development at AT&T Wireless, and 16 years of sales experience at IBM.

About The Asking Formula

The Asking Formula empowers people to immediately implement the most effective, straightforward and high-impact process for structuring best-in-class persuasive communications to achieve objectives.

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See ASK U in the iTunes store and on Google Play.

For further information:

John Baker

(612) 227-9126

Gary Higgins

(904) 277-2775

The Asking Formula website

LinkedIn – John Baker

LinkedIn – Gary Higgins

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“ASK U” available in the App StoreSM

 Download: ASK U Media Release 2014 09 02

The Asking Formula mobile solution, the ASK U app, reinforces workshop learning and leverages innovative technology.

SAINT PAUL, MN (September 2, 2014) – Available today, “The Asking Formula” mobile solution, “ASK U,” is available in the App StoreSM on iTunes®, exclusively for the iPad®.

“ASK U” applies the latest principles in learning, online gaming and corporate competitive spirit. “The Asking Formula” is an award-winning book and workshop by author and speaker John Baker. It presents a proven and high-impact process for structuring a best-in-class “ask,” regardless of audience, topic or situation. Baker’s workshops are highly ranked with entrepreneurs, business leaders, Fortune 500 sales teams and the U.S. Department of Defense.

ASK U App - Home screen

ASK U – Home Screen

“ASK U,” powered by SalesFitness, is part of an enterprise packaged solution that presents “The Asking Formula” as a simple and effective mobile application. It is an interactive training and practice tool that has revolutionized learning and retention, especially for companies with a geographic diverse workforce or groups who are required to travel.

Ask U App - Feedback Circle

ASK U – Feedback Circle

Users learn ongoing lessons from John Baker through video and online events, practice and share their asking behaviors through iPad video technology, receive helpful motivation from their peers and earn achievements from their manager. Companies can customize “ASK U” to tailor the app to a specific initiative, product launch or sales process.

“Taking ‘The Asking Formula’ through this evolution from concept, to book, to workshop and now a mobile solution has been tremendously satisfying because we see the immediate impact to people who want to advance their professionalism and improve their communications skills,” said Baker.

“ASK U” is currently an enterprise only mobile sales and product training solution. A consumer version of the app is in development and will be available at a future date.

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About John Baker

John Baker is an expert on teaching people to ask more effectively for what they want and gain the outcomes they desire. For over 25 years, he has taught thousands of individuals and teams a simple and practicable communications process that delivers consistently superior results. As COO for American Express and Ameriprise Financial, John has led global sales and service organizations, is an award-winning author and one of the country’s most sought-after and charismatic speakers.

Baker has shared his methodology outlined in “The Asking Formula” through programs and keynote addresses across the United States, in Europe, Australia, China and Singapore. Participants learn and practice a six-step repeatable process they can apply in professional and personal situations to “ask for what they want… and get it.” Baker’s humor, expertise and coaching style create an entertaining learning environment. Learn more about “The Asking Formula” in this video.

See ASK U in the iTunes store.
Register to receive ASK U information and updates by email.

For further information:

John Baker

(612) 227-9126

www.theaskingformula.com

info@theaskingformula.com

www.linkedin.com/company/theaskingformula

www.facebook.com/theaskingformula

www.twitter.com/askjohnbaker

www.google+.com/theaskingformula

www.youtube.com/theaskingformula

www.goodreads.com/theaskingformula

About Sales Fitness

SalesFitnessTM is a scenario-based, mobile, e-learning platform for sales and product training. The cloud-based system uses mobile technology, asynchronous two-way video, a social learning feedback system, and a unique “gamified” motivation system. Users access expert training content and use the camera on their device to practice skills and request feedback from peers, a coach, or a manager to improve performance. Learn more at salesfitness.net.