About John’s Book

“Implement John Baker’s Asking Formula to drastically improve results in your business and personal life.”

~ Marshall Goldsmith, NYT Best Selling Author

“It is an honor to recognize John Baker and ‘The Asking Formula’ as this year’s recipient of the Book of the Year award. John has proven his dedication to helping advance the professionalism and performance of the inside sales industry, which is the mission of the AA-ISP. We applaud John for his service to the inside sales community and are confident he will continue to have an impact on this fast growing and exciting profession in the future.”

~ Bob Perkins, Founder and CEO, AA-ISP

Do you want more success in your career? At school? In your relationships? The Asking Formula is one-of-a-kind. It will empower you to:

    • Immediately implement the most effective, straightforward and high-impact process for structuring best-in-class persuasive communications and allow you to achieve your objectives.
    • Instill into yourself a bias for action that gets things done.
    • Super-charge your communications effectiveness and influence.
    • Improve results in your professional and personal life.

A note from John

The feedback I have received on The Asking Formula has, since its creation, been nothing short of a phenomenon. People who have taken in the book, a workshop, the ASK U app, or our publications have shared their unique stories on how The Asking Formula program has changed their lives. Many have said they wished they had been exposed earlier to The Asking Formula, as they can imagine the positive impact it could have had on their career and personal relationships. As Warren might say, “I like to keep things simple, and, generally speaking, you don’t get what you want in life unless you ask for it.” So, learning how to ask in the most effective way possible is a crucial skill and essential to our success.

What I want

For you to pass The Asking Formula along to someone in your network and to become an asking formula agent: someone who knows the secret of persuasive communications.

My ask

I’m asking you to share this book and its message with those you feel can benefit. WHY?

Best Reason #1

You’ve enjoyed this book’s simple and straightforward message, and so will others. The Asking Formula is one of the most immediate and accessible ways to generate self-improvement.

June 28, 2016

Best Reason #2

You have decided that The Asking Formula can make you a better, more persuasive, and confident communicator. Sharing the methodology with those in your network simply means you’re interested in giving them a best practice to do the same.

June 28, 2016

Best Reason #3

Whether it be a sales rookie or a salty veteran, a newly minted manager or a CEO, a student or a seasoned professional, someone in a new relationship or a happily married couple…

The Asking Formula can profoundly improve the outcomes we seek in our lives.

June 28, 2016

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