Biography and Speaker Kit


John Baker is the creator of The Asking Formula and is known as America’s #1 Asking Expert™. He is the author of two books: The Asking Formula – Ask For What You Want…And Get It and READY Thinking – Primed for Change.

John’s background includes extensive experience in sales, leadership, communication and personal development. He has lead thousands of individuals in past jobs as Chief Operating Officer and Senior Vice President at such leading firms as American Express and Ameriprise Financial. John is a founding member of the US Department of Defense’s Cadre program where he speaks to large groups of returning soldiers, sailors and airmen across the country, helping them transition to civilian life from battlefield, deployment and volunteer service.

John has delivered The Asking Formula through workshops, keynote speeches, and training programs to:

  • corporations
  • trade associations and groups
  • non-profit organizations
  • sales conferences
  • small and large privately held businesses
  • executive roundtable organizations (e.g. Vistage Worldwide, Inc.)

John’s charismatic style and humorous delivery – combined with his powerful and unique content — has made him one of the country’s most sought after speakers. International businesses have licensed his message and content for employees through their network of trainers.

Speaker Kit (download each)