Vol. 3, Issue 8
It’s common sense that we tend to like people who are like ourselves.
We have a natural propensity to be associated with people who we can relate to, who share certain values, and who we are comfortable around.
This tendency to surround ourselves with like-minded people is called affinity bias. It’s a concept that routinely comes up in the context of a workplace or organizational culture.
By developing Best Reasons, you can use these situations to your advantage. Intrigued? Watch our latest installment to see what I mean.