Category Archives: The Asking Lab

Have the Courage to Want ONE Thing

Vol. 3, Issue 10

“Truth is ever to be found in simplicity and not in multiplicity and confusion of things.”


While that sounds like (another) commentary on pending election news, it’s not – it’s wisdom from Sir Isaac Newton.

Newton, like great orators, people with persuasive skills, and influential leaders know: keep it simple.

They don’t ask for many things or demand listeners to juggle multiple inputs. They know how to NOT become irreverent to listeners.

The lesson is simple, but it takes courage.

Take Advantage of Affinity Bias

Vol. 3, Issue 8

It’s common sense that we tend to like people who are like ourselves.

We have a natural propensity to be associated with people who we can relate to, who share certain values, and who we are comfortable around.

This tendency to surround ourselves with like-minded people is called affinity bias. It’s a concept that routinely comes up in the context of a workplace or organizational culture.

By developing Best Reasons, you can use these situations to your advantage. Intrigued? Watch our latest installment to see what I mean.

Asking and the Status Quo

Vol. 3, Issue 7

I’m going to give you a tip on how to get people to make a decision and take action.

I define sales simply: all sales is asking for change. Therefore, the biggest barrier to change that we need to confront is the Status Quo effect.

Why do humans have a tendency to remain at status quo? And why does determining your “Burning Platform Best Reason” increase the chance of getting what you’re asking for?

Answer these questions to learn how. Watch