3 Best Reasons to Shape a Proposal
I saw an opportunity with a new prospect, who was an author seeking help in promoting the 2nd edition of his book. I could tell from the job offer he posted online that he was a busy professional who didn't have a lot of experience in (or time for) strategic planning or marketing -but did have a strong reputation and success in social media and "grassroots" marketing - and I knew I could help. So, I decided to use The Asking Formula and find my "3 Best Reasons" to shape a proposal.
While I included all the research and information to support the proposal, I led with 3 Best Reasons why this prospect should work with me. He called me two days later with a simple response: "Thanks for your proposal. Everything looks great. Let's get going."
It worked so well in this scenario, I'm redefining my online profile to lead with these 3 Best Reasons. It was hard work to define them, but it is clearly effective.
2015-06-01T11:59:49-05:00https://www.theaskingformula.com/testimonials/3-best-reasons-to-shape-a-proposal/Anonymous June 1, 2015
