Tag Archives: Communication

Ask for Less and Get Less Done

Vol. 3, Issue 11

No, that’s not a typo in the headline.

In this post, I’m using a hometown business – TARGET – to illustrate one of the principles of The Asking Formula: WANT ONE THING.

If you, as a leader, can’t focus and choose, how will your team? As a sales or service professional who can’t prioritize, how will you get anything done? With your family, how do you make hard choices and be willing to say “no”? (Maybe that last example is easier.)

As the saying goes: If you chase two rabbits, both will get away.

Watch to see how Target, and you, can focus and be more successful.

Have the Courage to Want ONE Thing

Vol. 3, Issue 10

“Truth is ever to be found in simplicity and not in multiplicity and confusion of things.”


While that sounds like (another) commentary on pending election news, it’s not – it’s wisdom from Sir Isaac Newton.

Newton, like great orators, people with persuasive skills, and influential leaders know: keep it simple.

They don’t ask for many things or demand listeners to juggle multiple inputs. They know how to NOT become irreverent to listeners.

The lesson is simple, but it takes courage.

Take Advantage of Affinity Bias

Vol. 3, Issue 8

It’s common sense that we tend to like people who are like ourselves.

We have a natural propensity to be associated with people who we can relate to, who share certain values, and who we are comfortable around.

This tendency to surround ourselves with like-minded people is called affinity bias. It’s a concept that routinely comes up in the context of a workplace or organizational culture.

By developing Best Reasons, you can use these situations to your advantage. Intrigued? Watch our latest installment to see what I mean.